Commerce's $CMRC just made a bold move—rolling out Feedonomics apps on the Shopify App Store. Here's the twist: BigCommerce, their flagship product, competes head-to-head with Shopify. The play? Positioning themselves as the open, composable ecommerce solution. But let's be real—the sleeping giant here is Feedonomics. That's where the juice is. While everyone's watching the platform wars, the real value might be hiding in the feed management layer. Cross-platform integrations could rewrite the playbook, especially when flexibility trumps loyalty in ecommerce infrastructure.