Deepening Roots in Zhejiang, Finance Empowers | Zhejiang Commercial Bank Sponsors "Wuyue Cup" to Support Zhejiang in Building a Strong Sports Province

All 11 cities in the province are participating in the competition. Among the 627 grassroots players, 74.6% are local players from Zhejiang. With affordable tickets at 20 yuan and a “spectator package” valued at no less than 40 yuan… the grassroots “World Cup” owned by Zhejiang people is here!

On the morning of March 25, the 2026 Zhejiang Merchants Bank Zhejiang City Football League (hereinafter referred to as “2026 Zhejiang Merchants Bank Wuyue Cup”) press conference was held in Hangzhou. The schedule, ticket prices, player composition, and other key information were officially announced. As the main sponsor, Zhejiang Merchants Bank partnered with the organizers to host this event, marking an important step in the integrated development of finance and sports industries. The tournament will run from April 6 to mid-June across 11 cities in the province, featuring 62 exciting matches, offering Zhejiang residents a homegrown “football feast.”

A Ticket, Multiple Experiences: Activating New Consumer Scenes Through the Excitement of the Event

The press conference explained that the name “Wuyue Cup” carries multiple meanings. “Wu Yue” embodies Zhejiang’s thousand-year history and represents the region’s core spirit of “standing at the forefront, embracing all rivers, and persevering,” which aligns closely with the fighting spirit of football. Naming the Zhejiang City Football League the “Wuyue Cup” is not only a tribute to Zhejiang’s rich cultural tradition but also a unifying symbol of pride and dreams for the 11 cities across the province.

To encourage more citizens to experience the excitement of football and boost event consumption enthusiasm, the basic ticket price is set at only 20 yuan. Students under 16 with valid ID can enjoy half-price tickets. Notably, each spectator will receive a “spectator package” worth at least 40 yuan. For example, the opening match on April 6 in Jiaxing includes local specialties like Wufangzhai zongzi, Hangzhou white chrysanthemum, and cultural souvenirs, allowing fans to enjoy local products while watching the game. Outside the stadium, football markets, intangible cultural heritage crafts, trendy snacks, and agricultural products gather, creating a comprehensive experience where “one ticket equals watching the game, entertainment, shopping, and tasting delicious food.”

It is reported that the “Wuyue Cup” has been incorporated into Zhejiang’s “14th Five-Year Plan” as a key mass sports project. It will form a “dual IP pattern” with Zhejiang Airlines (ZheBA), creating a “basketball movement across the city, and football excitement” to drive the entire province toward active participation, vibrant cities, booming consumption, thriving industries, and football fever.

A Win-Win Event: Mutual Empowerment of Sports IP and Financial Brands

“Zhejiang Merchants Bank is Zhejiang’s bank. We always prioritize serving Zhejiang, Zhejiang merchants, and Zhejiang people. This aligns with the social and local attributes of the ‘Wuyue Cup.’ On the other hand, as a high-quality provincial sports event, the ‘Wuyue Cup’ will boost the sports economy and industry development, which closely matches the financial services brand Zhejiang Merchants Bank is actively building, focused on new consumption scenarios,” said Luo Feng, Vice President of Zhejiang Merchants Bank, at the press conference.

By sponsoring this event, Zhejiang Merchants Bank will work with the organizers to promote mutual growth from multiple angles. For example, in terms of brand value, leveraging its nationwide branch network to help make the “Wuyue Cup” a more influential and locally distinctive provincial sports event, while benefiting from high exposure to enhance brand awareness. In terms of resource integration, the bank will establish long-term cooperation mechanisms with the Provincial Sports Bureau, integrating financial services into sports events,全民健身, and other fields, providing professional financial support for event operations and industry development.

Additionally, Zhejiang Merchants Bank will utilize the event scene through online and offline channels to launch targeted financial services, allowing the public to enjoy convenient, high-quality financial services while watching exciting matches, further increasing participation and experience.

The “2026 Zhejiang Merchants Bank Wuyue Cup” is about to kick off. Zhejiang Merchants Bank and the organizers invite football fans nationwide: come to Zhejiang, come to the stadium, and join a grassroots, lively, and popular national football celebration. At the same time, they aim to promote the integration of finance and sports industries, achieve mutual growth, and inject new momentum into Zhejiang’s provincial-level high-quality sports events.

(Editors: Wang Lei)

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