HarmonyOS Smart Mobility launches 10 new models! All models come standard with 896-line laser radar?

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Taking advantage of Huawei’s Spring full-scenario new product launch event, the Hongmeng Zhixing (Harmony Smart Driving) group brought 10 “new” vehicles in one go.

First, let’s report the dish names. All models showcased by Hongmeng Zhixing are: Zhijie R7, Zhijie New S7, Shangjie Z7, Shangjie Z7T, Aito M6, Aito M7, Aito M8, Xingjie S9, Xingjie S9T, and Zhijie V9.

Of these, 6 models are annual facelift versions. Based on the current models, they add new body color options, and they are equipped with Huawei’s latest 896-line imaging-grade dual-beam LiDAR. Their driver-assistance and active safety capabilities have been further improved.

With Huawei’s large-scale retooling to 896-line LiDAR, the coverage ranges from 200,000-level products all the way across to million-level products. This means that this technology will completely replace the original 192-line LiDAR and become the mainstream configuration for this year’s Huawei-brand new vehicles.

In addition to Hongmeng Zhixing’s product lineup, brands that work closely with Huawei—such as AVATR and Lantu—should also replace their equipment with this 896-line LiDAR in the main new models they roll out throughout this year.

Meanwhile, earlier, the Shangjie Z7/Z7T that debuted together with the 896-line LiDAR announced their pre-sale prices at today’s launch event: Shangjie Z7 starts from 229,800 yuan in pre-sale pricing, and Shangjie Z7T starts from 239,800 yuan in pre-sale pricing.

It’s just that although the pre-sale has been opened, there still isn’t much detailed information about Shangjie Z7/Z7T.

In terms of main configurations, both new cars are equipped across the full lineup with Huawei’s Tuling platform, Huawei’s Juying 800V high-voltage battery platform, and Hongmeng ALPS Healthy Cockpit 2.0. The CLTC pure-electric range can reach 905 km—everything is Huawei’s signature technologies.

Beyond that, as a model anchored to a younger user group, Shangjie Z7/Z7T focuses on creating a youthful design style:

Not only does the exterior come with multiple body color options, but the interior also offers Speed Shadow yellow sport seats, a 0–100 km/h acceleration time of 3.44s at the fastest, and a 100–0 km/h braking distance of 33.1m—making it even more aligned with the needs of younger users.

The coupe and shooting-brake cars with a “young + sporty” vibe will further fill the gaps in Hongmeng Zhixing’s presence in sub-segments. And in the 200,000-yuan-plus new-energy sedan segment, where there were already plenty of competitors, the intensity of market competition will further increase.

Compared with that, the pre-sale of Aito M6 has a bit less of the tension that feels like it’s coming with “an oncoming storm.”

This Aito-brand midsize-to-large SUV has a range-extended pre-sale price starting from 269,800 yuan and a pure-electric pre-sale price starting from 289,800 yuan. The mission is very clear: to broaden Aito’s market coverage.

For the 500,000-yuan Aito M9, it is meant to satisfy users’ full imagination of a tech flagship SUV;

For the 400,000-yuan Aito M8, it is aiming at the large six-seat market’s pursuit of comfort, luxury, and intelligence;

For the 300,000-yuan Aito M7, it keeps Huawei’s technology while pricing is made more approachable;

But for Aito M6, what it needs to satisfy is not “bigness,” but like Shangjie Z7/Z7T, it targets the youthful market.

Based on this positioning, Aito M6 measures 4,960 mm in length and has a 2,950 mm wheelbase. It is more like a slightly more compact and sportier-looking Aito M7:

In addition to seven exterior colors—blue-purple, orange, green, black, white, and silver, Aito M6 also provides interior color options: purple Mu Bai, gravitational red, and electric orange. The front passenger adopts the same design approach as Shangjie Z7, with an inspiration display window.

It’s just that in front of the front passenger on Aito M6, it’s not a separate independent space. Instead, it’s an explosion-proof glass panel, which can be used as a photo album and as a motion-linked fragrance, and it can also be used with magnetic-attachment display models.

Based on 896-line LiDAR and Huawei’s Tuling platform as standard across the entire lineup, Aito M6 is equipped with a smart front trunk with a 202L capacity and comes with an all-new human-machine engineering sport seat.

In short, compared with Aito M7, the Aito M6—whose price goes even lower—is very likely to become the next sales engine for the Aito brand, continuing to expand Aito’s sales scale.

Written at the end

In just a few short years, Hongmeng Zhixing’s product lineup has become increasingly large, and Huawei’s enabling efforts for automakers have gradually become more systematic.

The “five divisions” can share the same chassis platform, driver-assistance hardware, intelligent cockpit system, and even core three-electric technologies, along with the highest level of priority rights.

For automakers, Huawei is a bit like a “renovation company”—

Automakers only need to lay the foundation and build the high-rise. After that, for customized smart home setups and luxury interior finishes, they can place orders with Huawei as needed.

And from the perspective of “helping automakers build good cars,” Huawei is becoming China’s Bosch.

But unlike Bosch, Huawei has abundant C-end experience, and in terms of publicity it can bring automakers substantial benefits. Every time Huawei holds a new product launch event, it is a high-reach, high-virality opportunity for promotion and announcements.

(A glimpse of Xingjie V9 flashing by; showroom display cars enter stores in late April)

Precisely because of this, the compact rhythm of launching 10 vehicles in one hour is to allow Hongmeng Zhixing’s products to be showcased in a concentrated way. For the new models Shangjie Z7/Z7T and Aito M6, more details will be revealed gradually at their respective launch events after the release.

In today’s market, where the new-car launch schedule is getting dragged out longer and longer, instead of attracting users by holding one after another launch events and pre-sale launch events that include plenty of repeated content, Hongmeng Zhixing’s “make a compilation” promotional model that borrows from Huawei’s launch events is clearly a more cost-effective and labor-saving approach—

Even though they are different brands, they can enter the same launch event and ride the same wave of suddenly arriving traffic.

Maybe in the future, besides continually refining product strength, the advantage in promotional power will become another core competitive strength for Hongmeng Zhixing.

Hongmeng Zhixing strikes as a team!

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