strategies on paper matter, they give direction.
but you can over-strategize socials to the point nothing ships, nothing reacts, and you become boring.
good marketing lives in the middle having: clear direction, fast execution, and real feedback.

what marketing skill that you learnt that has been the biggest factor in your career?

the format of content (video, long-form, meme, etc) matters a lot less than the quality of the content.

social media is not a reach game, it’s a depth game.
people think it’s about reaching the most amount of people possible.
but it’s actually about reaching a niche audience, making your brand so significant and meaningful to that them that they tell everyone else about you.

what’s the worst marketing advice you’ve ever been given?

everyone looks like a marketing genius in the bull run when prices are up.
but now is when the real geniuses standout.

what’s the best marketing advice you’ve ever been given?

criticism will always come with creativity.
if you do anything that’s out of the box or unusual you’re going to get negative comments. they’re just part of the nature of it.
so if you worry about it too much, you’ll never be able to do anything interesting.
the balances comes from how much you’re willing to accept.

now is the perfect time to try and grow your account.
sure, there are less people interested in crypto but the people that are hanging around are some of the more “hardcore” audience that will always be around.
that means if you can grow now, you’ll have a dedicated and loyal audience vs the hollow audience in a bull run that will disappear at the first sight of a drop.

the best marketing never feels like marketing at all.

psychographics > demographics

most people chase fast growth on social.
big numbers, quick wins, anyone who’ll click “follow.”
but that usually leaves you with a bloated audience that doesn’t care.
that’s why purposeful growth matters: slower, but targeted. looking for the right people that will stick, engage, and actually move the needle for you.

marketing is just clarity said often.
most projects aren't failing because of bad ideas, they're failing because no one understands what they actually do.
if you can’t say it clearly, don’t expect people to remember, share, or care.

people don’t follow brands because they “want updates.”
they follow because it gives them:
- status (“i’m early”)
- belonging (“this is my tribe”)
- value (“i learn something here”)
nail these 3 and you’ll never worry about follower count again.