Animoca Brands Invests in AVAX and Reaches Strategic Partnership with Ava Labs, Focusing on Asia and Middle East Markets

Gate News, March 19 — Animoca Brands announced an investment in Avalanche's native blockchain token AVAX and reached a strategic partnership with Avalanche developer Ava Labs. The two parties will jointly promote the development of the Avalanche ecosystem, with an initial focus on the Asian and Middle Eastern markets.

A spokesperson for Animoca Brands stated that the scale and specific terms of the investment have not been disclosed. According to the cooperation agreement, both parties will collaborate deeply in three areas: capital deployment, product integration, and advisory support, with a focus on tokenization of real-world assets (RWA), entertainment, and digital identity. Animoca Brands emphasized that it has established a comprehensive regional infrastructure and institutional network in Asia and the Middle East, which can support the commercial implementation of projects built on Avalanche.