MrBeast, a prominent YouTube creator, and his company Beast Industries have announced the acquisition of Step, a fintech app designed for teens and young adults. This marks a strategic shift from content creation to digital banking and wealth management services, with plans to integrate DeFi features. The article also examines MrBeast’s previous on-chain activities in the crypto sector, prompting debate around influencer-led financial initiatives and user trust.
2026-02-11 10:46:49