a16z: AI Agents Challenge Internet Advertising Logic, Global Online Advertising Market Scale Reaches $291 Billion in 2025

GateNews

2026-03-23 05:03:05

Gate News Report, March 23 — Mordor Intelligence data shows that the global online advertising market is expected to reach approximately $291 billion by 2025, primarily led by Google. a16z points out that from 1997 to 2024, the core of internet business models has been monetizing by capturing a portion of users’ attention through advertising. However, large language models (LLMs) and AI agents are not affected by ads, and the traditional “attention distraction” logic is no longer valid.

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