You see, the big shots always say—community is the real deal. But what exactly is a community? It’s not just creating a group chat to chat every day.



A truly effective community is a group of “iron-hearted” believers who genuinely trust this meme, willing to stay up late drawing pictures, writing jokes, arguing and making up, even consciously acting as customer service or organizing information. Just like those guys in the neighborhood who spend every day arranging basketball games and fixing gardens—no one pays them, but they’re happy to do it.

Meme stuff, its vitality isn’t because it’s already so powerful, but because there are always people constantly creating new memes, telling stories, and playing with new tricks. If no one speaks up, no one stirs things up, and no one does those trivial tasks, even the most ambitious vision is just a headline in a social circle.

Otherwise, in the end, the only thing left is the word “community” becoming worn out, and a group of brothers sitting at the door, ready to leave at any moment—when the wind blows, they’re gone.

Ultimately, a community isn’t about mining and then running away; it’s a piece of land that grows together. You have to water it, weed it, and occasionally sit down to eat watermelon and share honest words.
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