Cloud-kitchen operator Kitopi, which serves over 100,000 meals daily, is bringing its loyalty program onchain through Avalanche C-Chain integration. The move marks a significant shift—with 70,000+ active wallets already engaged, the network effect could be substantial. Going onchain isn't just a tech upgrade. It streamlines liability management, cuts operational friction, and most importantly, it opens the door to cross-brand partnerships and expanded member perks across Kitopi's entire ecosystem. The real play here? Tokenized loyalty creates genuine portability. Members aren't locked into one brand anymore—their rewards become actual assets they can leverage across the network. That's where the utility game changes. For a food delivery platform operating at scale, this kind of blockchain infrastructure signals where consumer applications are heading: less centralized gatekeeping, more interoperable value exchange. It's a practical test case for how Web3 actually works in high-volume, real-world operations.