Japanese Beauty Retailer Convano Secures $3 Billion in Funding to Accelerate Bitcoin Accumulation Strategy

Convano, a cosmetics and nail care company traded on the Tokyo Stock Exchange, has announced an ambitious plan to become a significant player in Bitcoin ownership. According to recent reports, the company intends to secure approximately 434 billion yen—equivalent to roughly $3 billion—specifically earmarked for its cryptocurrency reserves expansion.

The company's Bitcoin acquisition roadmap spans nearly two years, with clearly defined milestones. By the conclusion of 2025, Convano targets accumulating 2,000 Bitcoins. This figure will escalate to 10,000 Bitcoins by August 2026, before reaching its ultimate goal of 21,000 Bitcoins in March 2027. This final target position represents an impressive 0.1% of Bitcoin's total circulating supply, potentially positioning Convano among the world's largest institutional Bitcoin holders.

This strategic shift underscores a growing trend among non-traditional financial companies diversifying their balance sheets through digital asset allocation. Convano's multi-year acquisition timeline suggests a measured approach to building what would constitute substantial cryptocurrency reserves, reflecting both the significance of the commitment and the company's deliberate strategy to accumulate holdings at varying price points throughout the market cycle.