The best Web3 products know something fundamental: friction kills adoption. Too many builders get caught up in what they've created, then wonder why users won't show up the way they imagined. They design rigid pathways instead of intuitive experiences. The real difference-maker? Making it actually enjoyable to participate. When DeFi feels lighter, when content creation flows naturally, when everything clicks without forcing users through unnecessary hoops—that's when momentum happens. The strongest projects aren't built on complexity. They're built on removing obstacles.