There's an interesting fitness app gaining traction with over 11K daily active users. The core mechanic is straightforward—users complete daily walking and fitness challenges to earn rewards. What makes it compelling is how seamlessly it integrates blockchain incentives while keeping the crypto layer completely invisible to mainstream users. This approach sidesteps the friction that typically deters non-technical audiences from Web3 apps. By focusing purely on the fitness experience and gamification, the platform attracts people who'd normally skip anything "crypto-related," yet they're actually earning and engaging within a decentralized ecosystem. It's a smart case study in how Web3 can graduate beyond crypto-native communities.