The intrinsic value tied to altcoin branding and trademark ownership has been massively underestimated by the broader market. Recent cases like $troll and $npc demonstrate how a strong token identity and associated IP can command significant premiums, yet most investors haven't fully priced this dynamic into their valuation models. From current levels, we're likely to see explosive moves as market participants catch up to this reality. The gap between what these assets are trading at versus their actual brand equity potential remains substantial. This shift will be particularly volatile, creating both risk and opportunity for those positioned early. Worth monitoring closely as sentiment begins to shift.