The vitality of a product comes from natural attraction, not from pre-launch marketing bombardment. This logic also applies to projects in the crypto world.



High-quality projects that can truly go far often share a common characteristic - they do not overly rely on airdrops to attract users. Why? Because airdrops can only bring in speculators, but cannot retain the builders of the ecosystem.

Some may ask, how can we share profits with the community without issuing airdrops? In fact, there is a cognitive bias here. The most effective way to share benefits is not simply to distribute coins, but rather the value creation of the project itself. When a project can consistently generate actual profits for participants, this model is more attractive and better at retaining core users than any airdrop plan.

Looking at it from another perspective, when a company creates tangible benefits and growth for its shareholders, that is the best way to distribute value. The same goes for projects in the crypto world—it's not about the scale of airdrops, but whether a sustainable value network can be built.
View Original
This page may contain third-party content, which is provided for information purposes only (not representations/warranties) and should not be considered as an endorsement of its views by Gate, nor as financial or professional advice. See Disclaimer for details.
  • Reward
  • 3
  • Repost
  • Share
Comment
0/400
DataPickledFishvip
· 6h ago
Is the brainwashing Airdrop poison again? Wake up, projects without Airdrops have long been killed by Mining roll kings. I've seen enough of the so-called "value network" rhetoric, while the project party quietly gets rich and the community suffers. To be honest, good projects do rely on reputation to go far, but the problem is—most projects are simply not good enough.
View OriginalReply0
SchrodingerWalletvip
· 6h ago
Well said, but currently 99% of projects fail at this stage.
View OriginalReply0
APY_Chaservip
· 6h ago
You're not wrong, but the reality is that most projects still rely on airdrops to survive. Airdrop enthusiasts have long been cultivated; how could a project without an airdrop attract attention?
View OriginalReply0
  • Pin
Trade Crypto Anywhere Anytime
qrCode
Scan to download Gate App
Community
  • 简体中文
  • English
  • Tiếng Việt
  • 繁體中文
  • Español
  • Русский
  • Français (Afrique)
  • Português (Portugal)
  • Bahasa Indonesia
  • 日本語
  • بالعربية
  • Українська
  • Português (Brasil)