Hurun Report: The willingness of high net worth individuals to invest in Digital Money is heating up, with a 25% increase in allocation willingness over the next year.

According to Mars Finance, the “Hurun 2025 China High Net Worth Individuals Financial Investment Demand and Trends Report” reveals that the proportion of funds allocated to various types of financial investments among high net worth individuals in China is 2% for Digital Money, which is also the proportion of overseas financial investment products allocated in the past three years. In the adjustment plans for financial investments among high net worth individuals in the coming year, 25% plan to increase their investment in Digital Money, and the proportion of Digital Money in overseas financial products they consider allocating in the next year is 6%. The report also notes that over 90% of high net worth individuals indicate they have a collecting habit, and with the arrival of the AI era, the popularity of digital collectibles is gradually rising, making it into the top ten for the first time, accounting for 7%.