Ever since X's monetization kicked off, you see the content strategy shift everywhere. Creators are doubling down on whatever gets engagement—it's basically become the new hustle economy on the platform. Your feed gets flooded with the same type of viral bait repeatedly. Different faces, same playbook. It's wild how quickly a platform update can reshape what people put out there. When creators can actually earn from views and engagement, the whole vibe changes. Makes you wonder what social media looks like once everyone's optimized purely for the algorithm and the paycheck.