Investing in altcoins issued by emerging projects can be a smart play in a bull market. When you spot promising tokens early—before mainstream adoption—you're positioning yourself at a different risk-reward balance. Sure, it's speculative, but that's precisely what attracts traders seeking outsized gains. The key is doing your homework: check the team, tokenomics, and market momentum. Building a diversified portfolio across different projects lets you capture upside potential while managing downside risk. It's not just about chasing hype; it's about recognizing opportunity when you see it.