#以太坊行情解读 technology giants get on board encryption, this time it's serious.

Recently, there has been quite a stir in the community - a certain e-commerce empire is hiring a head of Bitcoin and encryption currency ecosystem. This is not a nominal position or a consulting role, but a genuine core operational position.

Let's first look at the scale of this company: the number of global users is in the hundreds of millions, with over 50 million monthly active users, and a market value exceeding $2.5 trillion. If a platform of this magnitude really gets on board with encryption payments, the rules of the game might need to be rewritten.

Why is this matter worth paying attention to? Let's look at it from several dimensions:

**First, the payment scenario is finally going to be implemented**
For how many years have we talked about "the daily application of Bitcoin," and yet it has remained confined to trading apps? If such an ecosystem is integrated, cryptocurrencies will have the opportunity to become a real part of the shopping process for the first time, rather than just being investment products.

**Second, the acceleration at the infrastructure level**
The core competitiveness of this company lies in its infrastructure—cloud computing, payment settlement, and data integration. Once this logic is applied on the chain, the efficiency boundaries of the entire industry will be pushed higher.

**Thirdly, the user threshold will significantly decrease**
There are still a lot of frictions when getting on board the encryption world—wallet setup, private key management, complex processes. If major platforms participate, these barriers will be greatly simplified, and it may really achieve one-click payment.

To put it bluntly, the lessons of history are clear: what truly drives the industry to break boundaries is never the enthusiasm of retail investors, but the systematic layout of leading institutions. What does it mean when large companies start hiring, building teams, and allocating budgets? It indicates that encryption is no longer a short-term speculative topic, but has been incorporated into long-term infrastructure planning.

So the real question arises - if this payment network really goes live, who will benefit first, $BTC or $ETH? Or do emerging on-chain assets have a chance instead? I'd like to hear everyone's thoughts.