ETHZilla, which was once supported by well-known investors in Silicon Valley, announced a surprising turnaround last week. This company, which was frantically engaged in Coin Hoarding last year, is now rapidly adjusting its direction.

The announcement released on Monday confirmed that in order to settle debts, the company has sold $74.5 million worth of ETH. Specifically, they sold 24,291 ETH, mainly to redeem those outstanding convertible corporate bonds.

Interestingly, after this reduction, the ETHZilla account still holds 69,802 ETH, which is approximately worth $207 million at the current market rate. However, this is not their first move – back in October this year, due to a $250 million stock buyback plan, the company had already sold $40 million worth of ETH.

More importantly, there is a shift in strategic focus. Instead of solely focusing on "Coin Hoarding," the company is now looking towards the market of "tokenization of physical assets," which has greater cash flow potential.

This action has actually doused the entire market with cold water. This year, a large wave of listed companies followed suit and began Coin Hoarding like a certain leading exchange, appearing to be bustling with activity. However, ETHZilla's turnaround suggests that not all companies can reap the benefits of Coin Hoarding. Debt pressure and cash flow demands make reality often more complex than imagined. From the dream of asset appreciation to facing actual financial needs—this company's story may represent the subtle changes some businesses in the market are experiencing.