2025 saw enterprise-grade Layer 2s carving out their own path. Kraken's INK network, Uniswap's Unichain, Sony's Soneium, and Robinhood's Arbitrum instance all go live—each backed by major platforms betting on rollup infrastructure. The pattern is clear: distribution capability has become the launchpad itself. It's no longer just about building faster chains; it's about who controls the user gateway. These projects essentially flipped the script—instead of waiting for adoption, they're using their existing user bases as native L2 anchors. That's a pretty significant shift in how enterprise players approach blockchain infrastructure.