I recently reviewed the changes in the airdrop ecosystem since late October and found an interesting pattern.

During this period, projects have been launching frequently, with old coins and new coins taking turns. Many projects that were heavily promoted earlier have ended up performing quite average. As a result, the value of individual airdrops has been diluted. Some might ask, is this just a coincidence or intentional?

Looking back carefully, from the management of studios in the first half of the year to the frequent adjustments of the airdrop mechanisms in the second half, all point to the same core goal — locking the value of a single airdrop around the 30U range. How is this achieved? Very simply: if the value is too high, distribute it in batches; if the value is too low, reduce the issuance. You’ll find that whether the point threshold is set at 15 points or 30 points, the actual returns over these two months have been fairly stable within the range of about 15 points (~30U) and 30 points (~60U). Of course, personal operations and overall market fluctuations are exceptions, but the overall trend remains the same.

This model is now running quite smoothly, and it’s likely the balance state that some leading exchanges aim to maintain. There may be minor adjustments later, but the overall direction probably won’t change.

To put it simply, the era of getting rich overnight through airdrops has ended. Friends still hoping to get rich quick should wake up.

If your mindset is "just do it casually, and if I get something, great; if not, no big deal," you can continue participating. But don’t bet all your chips here — it has shifted from a potential life-changing opportunity to a daily subsidy source. If you want to rely on this for financial management, your return expectations should be more realistic.

The environment has changed, and strategies need to change accordingly.