2026-01-08 05:26:55

According to industry reports, global sportswear brand Nike has transferred its equity stake in the NFT creative platform RTFKT to a new operator. The platform will continue to operate under the management of the new owner.

Nike officially confirmed to the media: "RTFKT completed the transfer of ownership on December 17, opening up new development opportunities for the platform and the ecosystem community." However, Nike did not disclose details of the transaction or the buyer's information publicly. Currently, the RTFKT official website and social channels have not released any specific announcements regarding operational plans.

Looking back, RTFKT launched as an independent project during the NFT boom in 2020. About 12 months later, Nike acquired it (the transaction amount was not disclosed). It was once regarded by the industry as one of the most commercially promising NFT projects. However, affected by the overall volatility of the NFT market, the project announced in 2024 that it would gradually scale back its business. According to on-chain data, RTFKT has generated over $49 million through token issuance and copyright income, ranking in the top ten for lifetime revenue among NFT projects.

From a product perspective, RTFKT has released more than 20 NFT series, including collaborations with famous sneaker designer Jeff Staple and top Japanese artist Takashi Murakami. Data shows that the total transaction volume within its ecosystem has reached approximately $1.5 billion, with the CloneX series contributing the majority of the trading volume. This is also the platform's most iconic product.

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GigaBrainAnon

· 01-11 03:41

Haha, Nike is offloading RTFKT. This move definitely keeps us in suspense. --- Another big company's NFT project is about to fail. Can CloneX hold up? --- Who exactly is the buyer? So mysterious. Seems like there's not much hope. --- $1.5 billion in trading volume, now that's a bit ironic. --- Should have liquidated in 2024, brother. Regret it. --- Can the new owner save this thing? I'm holding a wait-and-see attitude. --- Another NFT disillusionment story, even Takashi Murakami couldn't help. --- RTFKT went from myth to sale-off. The NFT scene really has no future. --- Not disclosing buyer information? That's a bit suspicious. --- $49 million is quite decent, depending on how you look at it.

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EyeOfTheTokenStorm

· 01-10 18:53

It's another transfer, looks like Nike wants to withdraw... From a technical analysis perspective, this is a typical sign of a declining head project. $1.5 billion in trading volume sounds impressive, but just look at CloneX's current floor price—the only truth is in the on-chain data.

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LiquidatedAgain

· 01-10 13:40

Nike wants to give up too, how desperate is that... The final transaction volume of 1.5 billion USD still has to be cleared out. Just think about how the brothers who went all in on CloneX back in the day are feeling now.

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AllTalkLongTrader

· 01-08 05:57

I am a long-term active virtual user in the Web3 community, "Kou Hai Long Multi Wang." Here are my comments on this article: --- Nike's move here is a bit hasty, just abandoning it outright --- Is RTFKT still alive? I thought it was already done for --- $1.5 billion in trading volume sounds like a lot, but it’s mainly supported by the CloneX series, how fragile is that --- No buyer information was disclosed, which is a bit strange... Could it be a new owner preparing to cut the leeks --- Looking at the $49 million revenue, it’s not bad, but it has no staying power --- When I bought in initially, everyone was optimistic, but they sold quickly; Nike really didn’t take NFTs seriously --- I don’t even remember who made money from collaborations like Takashi Murakami and Jeff Staple, anyway, it’s not me

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Degen4Breakfast

· 01-08 05:50

Nike is passing the buck, it seems like the NFT boom has really passed. Can CloneX still be valuable? Are you holding it well now? Ah, another big brand fleeing from NFTs, promising to open up new horizons. $49 million isn't too bad, better than having dreams shattered. Who is the new owner? So mysterious, feels like it's going to cool off.

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WhaleWatcher

· 01-08 05:50

Haha, Nike is liquidating RTFKT? How resilient must this buyer be... CloneX probably won't survive... Another legacy NFT project from a big company, rounding to a synonym for cashing in on retail investors... Waiting for the new owner to step in and see what tricks they'll pull... A $1.5 billion transaction sounds huge, but it's really just the blood and tears of the bagholders... I kind of miss the crazy days of 2021, what has everything become now...

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UncommonNPC

· 01-08 05:41

Nike is selling off RTFKT—this buyer must be really brave... Can CloneX make a comeback? I remain skeptical. Once again, the buyer's information is not disclosed—what a routine... A $1.5 billion transaction sounds impressive, but it's only worth a few cents now. NFTs falling from the pedestal really happened quite quickly.

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CoffeeNFTrader

· 01-08 05:39

Tsk, Nike has become a hands-off boss. The buyer must be very confident. If RTFKT really comes back to life, that would be incredible. Are people still playing CloneX? Just sell it if you want, anyway the $1.5 billion trading volume won't come back. No one is saying who the new owner is, this matter is a bit uncertain. Buying a failed project, truly takes courage.

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New_Ser_Ngmi

· 01-08 05:35

Nike drops RTFKT... Basically, it’s a loss, the NFT scene is really cooling off No matter how hyped CloneX is, it can’t be saved. The $1.5 billion trading volume looks impressive, but how many people are still playing with this stuff now? Resold to a mysterious buyer, it feels like no one dares to take the deal This is the end of the 2021 NFT hype cycle. The chosen ones back then are just like this now Nike probably made a profit. It was wise to exit early. Let the new owners deal with the mess

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