Morgan Stanley's true motives behind entering the Bitcoin spot ETF market

2026-01-08 06:44:10

【Blockchain Rhythm】Morgan Stanley’s recent announcement of launching a Bitcoin spot ETF has attracted a lot of attention. Jeff Park, an advisor at Bitwise, pointed out that even if this product ultimately doesn’t become a blockbuster, it can bring significant hidden benefits to Morgan Stanley.

The key is reputation. Issuing a Bitcoin spot ETF will make a major asset management firm appear more forward-thinking, visionary, and youthful. This move not only attracts top talent in the crypto space but also sends a strong signal to the market—that the scale of the crypto market is actually much larger than most people imagine. It also opens the door to attracting new customer groups.

Morningstar ETF analyst Bryan Armour’s view is more straightforward: Morgan Stanley’s sudden move into the crypto space is mainly to attract clients interested in investing in Bitcoin to its ETF products. After all, being late to the game, they need new products to quickly capture market share.

Interestingly, Morgan Stanley, Goldman Sachs, and JPMorgan are ranked as the world’s top three investment banks. While Goldman Sachs and JPMorgan have long been involved in the cryptocurrency space, they have yet to launch their own crypto ETFs. Morgan Stanley’s move this time, to some extent, breaks this pattern.

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NFTRegretDiary

· 01-10 23:09

Morgan Stanley's move this time is just using the Bitcoin ETF as a banner to attract clients. Honestly, they still want to ride this wave of benefits, and the anxiety of entering late is at its peak, haha.

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SatoshiHeir

· 01-10 15:19

It should be pointed out that these traditional finance guys have finally realized a core fact — the consensus on Bitcoin's value is now irreversible. Morgan Stanley's move may seem like a reputation game, but in reality, it is paving the way for large-scale institutional capital entry. On-chain data shows that every increase in institutional holdings is accompanied by a market cycle turning point, which is no coincidence... To be honest, they are a bit late to the game now.

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LightningAllInHero

· 01-08 07:13

Morgan Stanley's move is purely to steal clients; don't be fooled by their reputation talk. --- Basically, they're afraid of missing out on the dividends, so they have to find ways to make up for late entry. --- It sounds like they're just trying to ride the hype; it's not that noble. --- It's a bit funny; this is the true face of Wall Street. --- Honestly, attracting talent and clients is the main goal; reputation is just a byproduct. --- Now traditional finance is all fighting for position; the landscape is huge. --- Damn, capital is like that—where there's interest, they come, pretending to be more avant-garde than anyone else.

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BlockBargainHunter

· 01-08 07:10

Morgan Stanley's move here is just to cut the leeks, creating an ETF to gild the institutions, while retail investors end up footing the bill.

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ContractFreelancer

· 01-08 07:09

Morgan's move here is just to scalp retail investors, disguising it as "avant-garde" but really just stealing customers. If you're late, you're late.

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SellLowExpert

· 01-08 07:07

Morgan Stanley's move is just to pick up bargains, riding the wave of BTC hype to gain traffic. Honestly, When asset management giants can't compete, they just step in. The real goal is to earn client commissions; the reputation angle is just a cover. They want to be the boss and also want the money from young people. This trick is old and tired.

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DegenDreamer

· 01-08 07:05

Morgan Stanley's move this time is just to harvest small retail investors who want to buy Bitcoin. They talk about reputation and attracting talent, but frankly, it's just about siphoning money.

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GasDevourer

· 01-08 06:53

Haha, Morgan Stanley's move is purely riding the hype. They claim to be avant-garde but actually just want to snatch the wallets of those wanting to buy Bitcoin. They entered late but still have a big appetite, relying on fame to scare off retail investors. It's quite interesting. Does the old trick of centralized finance still work in front of Web3? Opening your eyes, I think not necessarily. Wall Street is Wall Street. No matter how you package it, the essence can't be changed, brother.

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BearMarketBuyer

· 01-08 06:53

Morgan Stanley's move is just flattery, a reputation stunt. The real goal isn't even to get a piece of the pie. Honestly, these traditional financial giants are just a step behind. They're only now trying to grab a share. If you're late to the game, you can only attract customers by throwing money and using your name. What else can you do... Let's watch the show.

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