Everhome Suites Expands Its Extended-Stay Footprint Across the U.S., Including New Kentucky Properties

Choice Hotels International is ramping up its development pace for Everhome Suites, its midscale extended-stay brand, with a series of recent property openings across key American markets. The brand has now reached 27 properties nationwide, solidifying its position as a rising force in the extended-stay segment. Recent openings in Texas, Kentucky, and New Jersey reflect the company’s deliberate strategy to position the brand where demand for long-term accommodations is strongest—particularly in regions with growing employment hubs, educational institutions, and healthcare centers.

The latest wave of developments underscores Choice Hotels’ commitment to the extended-stay category as a high-growth priority. Everhome properties feature apartment-style suites with full kitchens and modern finishes, designed specifically for travelers seeking extended comfort and flexibility. Management emphasizes that this prototype was shaped by direct input from hotel owners, developers, and operators, ensuring the design balances cost efficiency with market appeal.

Strategic Regional Rollout: Bowling Green, San Antonio, and Beyond

Among the recent additions, properties in Bowling Green, Kentucky (opened November 2025) and Somerset, New Jersey (opened December 2025) represent the brand’s targeted expansion into secondary and tertiary markets with durable business demand. The Bowling Green location, situated in a growing Kentucky community, benefits from proximity to major employers and universities, making it an ideal location for business travelers and extended-stay guests. Similarly, San Antonio, Texas (opened October 2025) capitalizes on the city’s robust economic base and steady demand for hospitality services.

Each property was strategically selected based on data-driven analysis of local market conditions, workforce composition, and transportation accessibility. This disciplined approach to site selection distinguishes Everhome from competitors and positions the brand to serve underserved extended-stay markets across the country. The Bowling Green opening, in particular, showcases how Choice Hotels is methodically building out coverage in the mid-South region.

Powered by Strategic Partnership and Developer Interest

Everhome Suites’ rapid growth is powered by a collaborative partnership between Choice Hotels and Highside Companies, a Denver-based real estate development firm. This relationship has been instrumental in accelerating the development pipeline and bringing properties to market efficiently. The collaboration demonstrates how strategic partnerships can amplify expansion capabilities, even as the broader hospitality sector faces headwinds.

Developer interest in the brand remains strong, driven by its compelling value proposition, flexible design specifications, and alignment with nationwide demand for extended-stay accommodations. The growing pipeline of committed projects suggests sustained momentum over the coming years, with potential for further market penetration in regions like Kentucky and surrounding areas.

International Ambitions and Financial Trajectory

Beyond its domestic expansion, Choice Hotels is pursuing aggressive growth across international markets—particularly in Europe, the Caribbean, Latin America, and Asia-Pacific. The company is targeting particularly strong expansion in France, Spain, China, and Australia, with management expecting international operations to be the company’s fastest-growing earnings contributor. By 2027, Choice Hotels is aiming to double its international adjusted EBITDA, signaling confidence in its global strategy.

On the domestic front, CHH stock gained 11.2% over the past three months, though this performance lagged the broader Hotels and Motels industry’s 16.4% growth. Near-term challenges persist, including softness in U.S. RevPAR trends and macroeconomic uncertainty. However, the company remains positioned to benefit from continued unit expansion, franchising growth, and the integration of Choice Hotels Canada through a direct franchising model transition.

Looking Ahead: Extended-Stay as a Strategic Driver

Choice Hotels’ prioritization of extended-stay concepts, including Everhome Suites, reflects broader industry recognition that this segment is becoming a durable growth driver. As more travelers and corporate entities seek flexible, longer-term accommodation options, brands like Everhome are well-positioned to capture this shifting demand. The strategic focus on markets with infrastructure-driven and business-driven durability—such as Kentucky and similar regions—reinforces the company’s long-term objective of building a resilient national presence while managing near-term economic headwinds.