EE bets on Wi-Fi 7 to fix home dead zones across UK full-fibre plans

EE makes Wi-Fi 7 standard on all full-fibre plans, targeting in-home coverage, latency and multi-device performance rather than just headline broadband speeds.
Summary

• EE launches Wi-Fi 7 smart hubs across all full-fibre tiers, from sub-100 Mbps to multi-gigabit, marking the first large-scale UK deployment.
• Consumer research shows households now prioritise reliable indoor coverage over price or peak speed, so EE pairs Wi-Fi 7 with management and security tools.
• Redesigned hubs and optional extenders are meant to sit in living spaces, tackling router-driven dissatisfaction and signalling wider Wi-Fi 7 adoption in Europe.

British mobile operator EE has launched Wi-Fi 7 smart hub technology as standard across its full-fibre broadband plans, representing the first large-scale deployment of the next-generation wireless standard by a major UK provider, the company announced.

BT-owned broadband

The BT-owned operator stated the move addresses indoor connectivity, which recent UK consumer research identified as a higher priority than headline speeds or monthly price for many households. A survey of 2,000 adults commissioned by EE found nearly half ranked reliable coverage inside the home above other broadband factors, according to the company.

Wi-Fi 7 builds on Wi-Fi 6 with improvements in capacity, latency and signal handling, allowing enhanced performance across multiple rooms and devices. EE is pairing the new router with network management tools and security features designed to adjust performance automatically and protect home networks, the operator said.

The technology is being bundled across all EE full-fibre packages, ranging from entry-level services offering sub-100 megabit speeds to higher-tier plans approaching gigabit levels. The operator also offers optional add-ons intended to extend coverage and manage in-home wireless performance at an added monthly cost.

EE’s top residential tiers include a multi-gigabit option exceeding 1.5 gigabits per second, with further speed increases planned as the company upgrades its fibre infrastructure to next-generation passive optical network standards, according to the company.

Industry surveys have repeatedly highlighted in-home routers as a common source of customer dissatisfaction for broadband providers. EE’s redesigned Wi-Fi 7 hub is intended to be placed in open living spaces, where wireless demand is highest, rather than hidden away, to improve overall performance, the company stated.

The rollout signals growing momentum behind Wi-Fi 7 adoption in Europe as operators seek to improve perceived service quality beyond raw access speeds.