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The hardest part of entrepreneurship is not finding the right opportunity, but knowing what to let go of.
Christian, the founder of Infini, recently shared an interesting perspective: many people are focusing on the B2B cross-border settlement market, but the real big opportunity is actually closer — at the moment the transaction occurs.
How to understand this? Imagine an independent seller just starting to do business overseas. What do they need? Not complex enterprise-level settlement tools, but a simple, straightforward payment solution. One button, and the money arrives. Then comes fund management — using stablecoins, eliminating exchange rate risk, and directly targeting the global market.
This is the true value that stablecoins are meant to unlock. It’s not about grand financial infrastructure narratives, but about enabling a new generation of entrepreneurs to easily reach global users right from the start of their business. The application of stablecoins in ToC is transforming from a concept into a real demand.
The principle is actually simple: abandon some seemingly "high-end" things and focus on the pain points that users truly need. The courage to let go is what sets good entrepreneurs apart.