When mentioning a certain underlying infrastructure protocol, it often inevitably involves the dullness of technical details. However, recent community activities have changed this situation. Through creative incentive mechanisms like "Earn Rizz", Espresso is doing something rare in the infrastructure field: packaging complex underlying technology into a truly engaging community experience.

The Bantr event is a typical example—it proves that even the most hardcore technology can generate fun. When community members are no longer simply attracted by the slogan "participate in Web3" but truly feel the joy of participation, that's when the stickiness comes in. This is exactly the missing link in many infrastructure projects.

In fact, this reflects a larger trend: the status of decentralized social interactions in Web3 is becoming increasingly important. Users are tired of one-way information delivery and are looking forward to participating, building, and gaining in an engaging atmosphere. Espresso has demonstrated this through concrete actions.