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The popularity of Base ecosystem applications continues to rise. Apex Social, a social mini-program on the Base chain, recently launched a ranking system feature—users can enter the app to view their rankings and participate in social interactions. To stimulate early user growth, the project team has set up a limited-time incentive mechanism: users who join before January 1st will receive exclusive rewards. This gamification strategy is not uncommon in Web3 applications; using ranking competitions and a sense of urgency to drive user engagement has gradually become a standard approach for cold-starting new applications. Interested users are encouraged to try it out quickly.