A certain leading exchange's brand concept is indeed very creative. The Chinese expression combined with a complete narrative framework makes this set of tactics quite effective in brand communication.

The problem is, it's hard to truly implement this concept with just a slogan. To put it bluntly, it feels a bit awkward. How will this hot topic evolve next? Several possibilities are on the table: one is gradually evolving into an application coin, step by step moving from concept to actual application ecosystem; two is purely relying on hype, burning out the heat and then cooling off; three is the exchange itself stepping in to give it a push, so things don't get too ugly.

Which one it will be, the market will provide the answer.