Guizhou Moutai Sauce Aroma Liquor Marketing Company Changes Leadership: Zhang Guichao Resigns, Xie Qinqing Takes Over as Chairman

Guizhou Moutai Sauce Aroma Liquor Marketing Co., Ltd. recently completed a significant personnel change. According to publicly available business registration information, the former legal representative and chairman, Zhang Guichao, has stepped down from his positions, and the new chairman is Xie Qinqing.

As a wholly owned subsidiary of Guizhou Moutai (600519), the company has been focused on the market operation of Moutai liquor products since its establishment in December 2014. Its business scope not only includes the sales of Moutai and related products but also involves beverages, food, packaging materials, and other related fields. According to the latest registration information, the company’s registered capital remains at 200 million RMB, with no changes in its equity structure.

This management change comes at a critical period of consumer upgrade in the baijiu industry. The new chairman, Xie Qinqing, will face dual challenges of market expansion and brand upgrading. As an important part of Moutai Group’s strategic layout, the operation of the sauce aroma liquor marketing company directly impacts the group’s overall performance. Industry data shows that the company has maintained double-digit growth in recent years and holds a significant share in the sub-premium baijiu market.