Lao Pu Gold's net profit in 2025 is expected to increase by 226%~233% year-on-year. Institutions: The company has disruptive potential. Previous performance forecasts were too conservative.

On March 11, Lao Pu Gold (06181.HK) announced that its sales performance (including tax revenue) for 2025 is expected to be approximately 31 billion to 32 billion RMB, representing an increase of about 216% to 227% compared to 2024; revenue is expected to be approximately 27 billion to 28 billion RMB, up about 217% to 229% from 2024; adjusted net profit measured under non-IFRS standards is expected to be about 5 billion to 5.1 billion RMB, an increase of approximately 233% to 240% compared to 2024; net profit is expected to be about 4.8 billion to 4.9 billion RMB, up about 226% to 233% from 2024.

The announcement pointed out that the Lao Pu Gold brand’s influence continues to expand, forming an absolute market advantage, which has driven a significant increase in overall revenue from both online and offline stores; the company’s products are continuously optimized and innovated, ensuring sustained high growth in online and offline revenue. Compared to 2024, Lao Pu Gold will add 10 new stores in 2025, and optimize and expand 9 existing stores, contributing additional revenue.

Recently, the international financial institution Rothschild published a new report on China’s luxury goods industry, stating that in the evolution of industry dynamics, Lao Pu Gold has proven to have significant disruptive potential. “It combines traditional craftsmanship with luxury and fashionable styles, something other brands have never achieved.” Previously, the institution mentioned in its industry report that “Lao Pu Gold surpassed Richemont Group’s Chinese jewelry business in the second half of 2025, and this year’s on-site inspections reinforced this judgment. In fact, our predictions from last year were too conservative in terms of timing and current status.”