Wine Price Insider March 26 Price Release: Feitian Moutai Reduced by 4 Yuan/Bottle

Sina Finance’s “Wine Price Insider” Launches with Major Highlights: Know the Real Market Prices of Famous Liquors

Data collected over the past 24 hours shows that the retail prices of major Chinese liquor products in the market on March 26 are experiencing rotation and differentiation. If one bottle of each main product is sold as a package, the total price today is 9,904 yuan, down 7 yuan from yesterday, reaching a six-day low. The overall price center of white liquor has slightly declined, and the market continues its phased consolidation pattern.

Today, among the 11 major white liquor products, five are up, four are down, and two remain unchanged. The most significant increase is in Guojiao 1573, which rose by 4 yuan per bottle; this product has been relatively stable since the holiday. Moutai Boutique increased by 2 yuan per bottle; Yanghe M9 Blue, Xijiu Junpin, and Qinghualang each rose slightly by 1 yuan per bottle. On the decline side, Gujinggong Gu 20 fell by 8 yuan per bottle, hitting a nearly one-month low; Feitian Moutai decreased by 4 yuan per bottle; Wuliangye Puwu Baidai fell by 3 yuan per bottle; Qinghua Fen 20 slightly decreased by 1 yuan per bottle. Wuliangye 1618 and Shuijing Jiannanchun prices remained unchanged compared to the previous day, with the latter maintaining stability for three consecutive days.

The “Wine Price Insider” daily data source is from approximately 200 collection points across major regions nationwide, including but not limited to designated distributors, social distributors, e-commerce platforms, and retail outlets. The original sampling data reflects the actual retail prices at the terminal level handled within the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known white liquors. With the official iMoutai platform starting sales of Feitian Moutai at 1,499 yuan per bottle and Boutique Moutai at 2,299 yuan per bottle on January 9, the influence of this new channel on the market retail prices of these two products is gradually becoming evident. The daily liquor prices published by “Wine Price Insider” follow a weighted calculation based on actual transaction volumes, incorporating quantifiable prices into the terminal retail price calculations of these two products.

【Click to enter Wine Price Insider and view real liquor prices】

Regarding major news in the white liquor industry, JD.com data shows that in 2025, Moutai Sauce Aroma Liquor flagship store achieved a 650% year-on-year increase in sales on JD.com, with 450,000 new followers over the year, and a core promotion ROI exceeding 13.5. This growth stems from the store’s systematic layout around high-end liquor consumption characteristics: in product selection, precisely targeting core products based on consumption scenarios and leveraging JD Big Data to identify potential bestsellers, with all products warehoused and labeled to ensure authenticity and timeliness; in promotion, focusing on core products with a cost ratio controlled at 5%, and an average click cost of only 0.56 yuan, achieving efficient outreach; in operation, strengthening trust through “direct supply from distilleries, genuine products, and JD logistics,” and forming a consumption cycle via recharge lock-in, points for retention, and lottery promotions. The highlights of this achievement include high growth on a high base, high conversion rates under high customer unit prices, quality precise user growth, systematic operational capabilities, and counter-trend breakthroughs during industry adjustment periods.

【Click to enter Wine Price Insider and view real liquor prices】

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Editor: Li Siyang