Luzhou Laojiao Revitalizes Intangible Cultural Heritage with New Productive Forces, Exploring New Pathways for Traditional Industry Transformation

Source: Alpha Factory

As “new quality productivity” becomes a key phrase in China’s economy, the landscape of industrial innovation is becoming increasingly diverse. Traditional leading companies are accelerating their digital transformation, emerging tech startups are delving into breakthroughs in core technologies, and various forces are finding intersections at different points along the supply chain. This multidirectional flow and mutual empowerment were vividly illustrated in a representative dialogue held in Luzhou, the “Wine Capital” in spring.

From March 18 to 21, 2026, the “New Quality Attraction · Wisdom Gathering in Luzhou — 2026 Guojiao 1573 China Leading Enterprise Entrepreneurs Seminar” was held in Luzhou. Using Guojiao 1573 as a link, representatives from Fortune 500 companies, leading innovative enterprises, business elites, and renowned economic and policy experts gathered to focus on the deep integration of new quality productivity and intangible cultural heritage. Through core forums, case sharing, cross-sector dialogues, and immersive cultural experiences, the event aimed to create a high-level platform for idea exchange, resource matching, and ecosystem co-creation. Over four days, the summit achieved fruitful results, facilitating mutual understanding and resource connection, and showcasing a new picture of collaboration between traditional industry leaders and emerging tech innovators.

During the summit, attendees visited the Guojiao 1573 treasure cellars and Luzhou Laojiao’s intelligent packaging workshop. One side represented centuries-old live brewing heritage; the other, an intelligent production line built to “Lighthouse Factory” standards. The stark contrast in time and space outlined a model of traditional industry transformation and upgrading, demonstrating Luzhou Laojiao’s strategic resolve to activate intangible cultural heritage through new quality productivity and lead industry upgrades. This also served as the most vivid and direct footnote to the dialogue.

Wisdom in New Dynamics · Exploring High-Quality Development Paths

At the forum, guests from various fields shared their observations and practical experiences, covering macro trends, technological implementation, policy interpretation, and management empowerment, creating a multi-dimensional, multi-level exchange space.

Economist Ren Zeping provided an in-depth analysis of macro trends and technological waves, highlighting the disruptive potential and risks of AI development, emphasizing that China’s economy is shifting its growth engine, with specialized and innovative enterprises at the core of development.

Chen Jing, Vice President of the China Small and Medium Enterprise Association, explained policies for cultivating specialized and innovative enterprises, sharing achievements from 2020-2025, and offering suggestions for focusing on core businesses, integrating AI, and building ecosystems. She also introduced the association’s comprehensive support services for enterprises.

Technology companies focused more on specific practical cases and implementation pathways, sparking intense ideological debates. Wocheng Ju, Chairman of Dongchao Technology, shared breakthroughs in “Boundless Aerial Full-Interaction” technology, which relies on ultra-transparent lenses for aerial imaging combined with AI and sensors to enable interaction, breaking foreign monopolies. The technology has been applied in medical, intelligent cockpit, and civil engineering fields. Through deep cooperation with leading companies across industries and providing core modules, Wocheng Ju expressed a vision of collaboration with traditional enterprises like Luzhou Laojiao, aiming to apply this technology to intangible cultural heritage displays and smart manufacturing upgrades to enhance user experience.

Wocheng Ju delivered a themed presentation titled “Empowering Industry Ecosystem Win-Win Practice with Non-Medium Aerial Imaging Interaction Technology.”

Li Chao, Vice President of Luotian Technology, focused on the practical application of AI in industry, analyzing the essence and potential risks of AI intelligent agents like OpenClaw. He proposed that AI should be a means, not an end, emphasizing clarity in service targets and positioning. He pointed out that implementation should be based on data connectivity, and high-precision scenarios are not yet suitable. He advised companies to avoid blindly chasing technological iterations, instead returning to management fundamentals, focusing on business goals, AI governance, and integration with business processes to stimulate proactive engagement and promote AI deployment.

Lu Shuping, a former senior executive at Midea Group, shared practical insights from a management perspective, proposing that companies achieve quality and efficiency improvements and profit doubling through “lean management + technological empowerment,” emphasizing focus on core businesses, process optimization, elimination of ineffective costs, and establishing scientific incentive mechanisms.

Smart Leap · Leading Industry Toward New Heights

For traditional manufacturing, how to lead industry upgrading with new intelligent productivity and collaborate with emerging tech forces will be key to unlocking new growth space.

On March 19, during the core forum, Tang Dongliang, Executive Vice President of Luzhou Laojiao Co., Ltd., stated that specialized and innovative enterprises are the backbone of the national industrial system. China has cultivated 17,600 “Little Giants” in this field, forming a multi-layered innovative enterprise group. As a leader in aromatic white spirits, Luzhou Laojiao has built the industry’s first brewing ecological park and “Lighthouse Factory” intelligent packaging center, with innovation at its core and a spirit aligned with specialized and innovative enterprises. He announced that the company will deepen cooperation with such enterprises through open research platforms, linking industrial resources, and integrating data elements to explore new paths for high-quality development.

Behind this statement is Luzhou Laojiao’s long-term investment in advanced manufacturing. Vice General Manager Zhao Bingkun revealed key achievements: investing 12 billion yuan to build an intelligent brewing base, using data modeling to replicate craftsmanship, increasing production efficiency by 70%, improving the quality ratio by 10-20%, and significantly reducing labor. The intelligent packaging center built to “Lighthouse Factory” standards has achieved full-process automation, doubling line efficiency and reducing labor by over 90%. As a chain leader, Luzhou Laojiao has driven dozens of enterprises in the park to develop collaboratively. Zhao emphasized that the key to successful digital transformation is maintaining “four synchronizations” of information and hardware, supported by digital twin technology for pre-optimization.

Zhao Bingkun delivered a themed presentation titled “Luzhou Laojiao’s Advanced Manufacturing Practice of New Quality Productivity.”

From digital upskilling to intelligent leap, from self-transformation to chain leader empowerment, Luzhou Laojiao’s industrial practice sketches a clear path for traditional enterprises to embrace new quality productivity.

Innovative Expression · Revitalizing Cultural Heritage

If smart manufacturing is the technological response of Luzhou Laojiao to new quality productivity, its over 700-year-old intangible cultural heritage (ICH) legacy allows ancient craftsmanship to find new narratives and consumer touchpoints in the current context, transforming cultural heritage into contemporary value—another irreplaceable asset.

During the summit, guests witnessed the grand ceremony of Luzhou Laojiao’s Guojiao 1573 sealed treasure ritual, experiencing the cultural depth and heritage power of the “Living Double National Treasures” through solemn rites and immersive craftsmanship displays. Events like “The Jar of Life” interview and “China Wine City · ICH Night” further revitalized intangible cultural heritage with innovative expressions, deeply integrating Baijiu culture with contemporary aesthetics, allowing guests to fully appreciate Luzhou’s unique heritage as China’s wine city and achieve creative transformation and innovative development of traditional culture.

This innovative expression of traditional culture also permeates Luzhou Laojiao’s market practices and brand strategies. While safeguarding heritage roots, the company continuously promotes youthfulness, low-alcohol content, and scene-based innovation, expanding the boundaries and expressions of Baijiu consumption: successfully launching Guojiao 1573 at 38 degrees, becoming the industry’s first high-end low-alcohol product exceeding 100 billion yuan in sales; Ice·JOYS, with immersive experiences, refreshes drinking scenarios, bringing traditional aromatic spirits into the lifestyles of the new generation; cultural IPs like the Sealed Treasure Ceremony and International Poetry & Liquor Culture Conference continue to deepen brand value and foster cultural recognition in high-end circles.

As an industry leader, Luzhou Laojiao (000568.SZ) adheres to the corporate philosophy of “Brewing Together in Heaven and Earth, Coexisting with Humanity,” with core strategies of “brand-led, quality-based, culture-driven,” continuously promoting the deep integration of traditional brewing and modern industry. The summit is an extension of this strategy—using wine as a medium to build a high-end exchange platform, fostering new industry synergy through idea exchange and resource connection, moving from its own digital transformation toward collaborative ecosystem building along the supply chain.

In the first year of the “14th Five-Year Plan,” as the concept of new quality productivity moves from abstract to embedded in the fabric of traditional industries, leading companies like Luzhou Laojiao are demonstrating that the vitality of millennia-old craftsmanship lies precisely in its ability to dialogue, integrate, and coexist with the cutting edge of the times.

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