Russia Sees Sharp Increase in Online Retail Sales

RunWithRugs · 2026-03-26T16:05:29+00:00

Russia's online retail sector surged by 28% in 2025, totaling 11.5 trillion rubles. Domestic platforms dominated with 96.2% of purchases, indicating a strong shift towards digital commerce in the country. Online sales now make up 18.8% of retail turnover.

RunWithRugs

2026-03-26 16:05:29

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(MENAFN) Russia’s online retail sector posted a sharp 28 percent year-on-year surge in 2025, with total sales reaching 11.5 trillion rubles — equivalent to approximately 150 billion U.S. dollars — a news agency reported on Thursday, underscoring the accelerating shift toward digital commerce across the country.

Domestic online stores and homegrown digital platforms continued to dominate the landscape, capturing 96.2 percent of all online purchases, according to data released by the Association of Internet Trade Companies. Cross-border transactions accounted for the remaining 3.8 percent, reflecting the continued preference of Russian consumers for locally based e-commerce platforms over foreign alternatives.

The figures also highlight Russia’s broader retail transformation. Online sales represented 18.8 percent of the country’s total retail turnover in 2025, a notable climb from 16.2 percent recorded just one year earlier in 2024, signaling that digital shopping is rapidly becoming the preferred mode of purchasing for millions of Russian consumers nationwide.

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