Naixue's Tea's revenue exceeds 4.3 billion yuan in 2025, with a 15.7% increase in daily orders per store.

On the evening of March 26, Naixue’s Tea released its full-year performance report for 2025. The group focuses on high-quality development and a green, healthy strategy. Through product innovation, store optimization, and model upgrades, operational efficiency has significantly improved. Adjusted net losses have decreased by 73.8%, and cash flow and operational metrics continue to improve. Meanwhile, on March 13, Naixue’s first Qian·Studio store officially opened at Coastal City in Shenzhen, becoming an important benchmark for deepening the brand’s health strategy and injecting new momentum into performance growth.

By 2025, Naixue has achieved notable results through refined operations and structural adjustments. The average daily sales per directly operated store increased by 5.2% year-over-year, same-store sales grew by 6.3%, and the average daily order volume per store rose by 15.7%, with core operational indicators steadily climbing. In terms of product innovation, the company launched 70 freshly made beverages and 54 baked goods throughout the year, including health-focused series like “Daily Fruit and Vegetable Bottles,” precisely meeting market demand for low-burden diets.

Financial strength and network expansion remain key highlights. The group holds a total of 2.66 billion yuan in cash and deposits, ensuring ample cash flow to support business development. As a crucial part of the 2026 health strategy, the opening of the first Qian·Studio store sparked a check-in craze. The exclusive launch of the low-GI multi-fiber series, with the core selling points of “more fiber, slower sugar rise,” paired with half-sugar baked goods and light meals, has built a comprehensive health-oriented dining ecosystem. The popularity of the new store not only reflects Naixue’s years of deep cultivation in the health sector but also confirms the market recognition of the “healthy products + precise scenarios” model.

In the next phase, Naixue will continue to focus on key cities, deepen health product innovation, and refine membership operations. Using stores as a foothold, the company aims to promote industry upgrades toward health and quality, bringing consumers a more valuable healthy tea-drinking experience.

(Edited by: Lin Chen)

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