Liquor Price Insider March 22 Price Release: Baijiu Terminal Prices Pull Back from High Levels

Sina Finance’s “Wine Price Insider” Launches with Major Highlights: Know the Real Market Prices of Famous Liquors

Data collected over the past 24 hours shows that the retail prices of major Chinese liquor brands have slightly declined on March 22. If one bottle of each key product is bundled together for sale, the total price today is 9,917 yuan, down 17 yuan from yesterday. After reaching a near two-week high yesterday, most products’ prices have slightly retreated today, with the market mainly adjusting within a range.

Today, seven major liquor products fell, two rose, and two remained stable. Among the rises, Qinghua Lang led with a 5-yuan increase per bottle, marking three consecutive days of gains; Guojiao 1573 rose slightly by 1 yuan per bottle. Among the declines, Xijiu Junpin dropped 5 yuan per bottle; boutique Moutai and Yanghe Mengzhilan M6+ both decreased by 4 yuan per bottle; Feitian Moutai, Wuliangye 1618, and Qinghua Fen 20 all fell by 3 yuan per bottle; Gujinggong Gu 20 slightly decreased by 1 yuan per bottle. Wuliangye Puwu Baidai and Shuijing Jian Nanzhu remained unchanged from yesterday.

The daily data of “Wine Price Insider” comes from approximately 200 collection points across various regions nationwide, including designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sampling data reflects the actual transaction retail prices at these points over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known Chinese liquors. Since the official iMoutai platform began selling Feitian Moutai at 1,499 yuan per bottle during the New Year’s Day, and boutique Moutai at 2,299 yuan per bottle on January 9, the influence of this new channel on the retail prices of these products has gradually become evident. The daily liquor prices published by “Wine Price Insider” follow a weighted calculation based on actual transaction volumes, incorporating quantifiable prices into the retail price calculations for Feitian Moutai and boutique Moutai.

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In important news from the Chinese liquor industry, on March 20-21, Xijiu Group held the 2026 Spring Equinox Forum by the Chishui River, themed “Spring Equinox Initiation · Junpin Coexistence — The Style of Junpin in Chinese Festivals.” Xijiu has been promoting cultural development around the Spring Equinox for three consecutive years: in 2023, releasing the “Junpin Convention”; in 2024, deepening the “Gentleman’s Character”; and in 2025, establishing the “Corporate Style.” Wang Diqiang, Chairman of Xijiu Group, stated at the forum that this year’s event aims to shift culture from “solo” to a “symphony” coexisting with the times, users, and traditions. A promotional video titled “Chinese Festival · Drinking Xijiu” was released at the event, further strengthening the emotional connection between the “Chinese Festival” and the brand. Additionally, the forum featured the release of research成果 from Xijiu Group and the Tsinghua University School of Social Sciences’ Gentleman Culture Research Center, focusing on five major topics: gentleman culture, corporate innovation, modern management, and talent development, aiming to support the construction of “Cultural Xijiu” and promote high-quality enterprise development.

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Editor: Wei Yihan