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Ralph Lauren's first flagship store in Mainland China opens in Chengdu
Recently, Ralph Lauren’s first flagship store in mainland China opened at Chengdu International Financial Center (IFS).
The store features the latest seasonal Polo men’s and women’s collections, Ralph Lauren Women’s, Ralph Lauren Men’s, and selected home goods. At the same time, the first Ralph’s Coffee in western China also opened.
Ralph Lauren stated that this flagship store is an important part of their “Next Great Chapter: Drive” strategy. It will work in conjunction with the previously opened Double RL boutique in Chengdu Taikoo Li to enhance the brand’s strategic presence in Southwest China. The layout of Ralph’s Coffee and Ralph’s Bar reflects the brand’s effort to blend lifestyle with local culture. It is reported that Ralph Lauren plans to open 150 new stores in the Asia-Pacific region over the next three years to further deepen its regional market presence.