Keeta hopes to make money within the year in Saudi Arabia

SighingCashier · 2026-03-26T18:20:23+00:00

Keeta, a brand under Meituan, achieved its first monthly profit in Hong Kong after 29 months and is expected to reach profitability more quickly in Saudi Arabia. CEO Wang Xing stated that Keeta has reached breakeven in some cities and is expected to record its first monthly profit by the end of the year.

SighingCashier

2026-03-26 18:20:23

Abstract generation in progress

March 27, 2026

Keeta Saudi expects to make money within the year

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Meituan (03690)’s overseas brand Keeta took 29 months to turn a profit in Hong Kong, achieving its first monthly profit in October last year. Meituan CEO Wang Xing expects Keeta to reach profitability in Saudi Arabia even faster than in Hong Kong. It has already broken even in some cities and is expected to record its first monthly profit before the end of this year.
Regarding the outlook for international business this year, he said that Keeta will mainly focus on existing markets, considering each market…

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