Haier Smart Home's revenue surpasses 300 billion by 2025, with profits reaching a record high

On the evening of March 26, Haier Smart Home released its 2025 annual report. The financial report shows that Haier Smart Home’s revenue for the first time exceeded 300 billion yuan, reaching 302.347 billion yuan, a year-on-year increase of 5.71%; net profit attributable to shareholders was 19.553 billion yuan, up 4.39% year-on-year, setting a new record high; net cash flow from operating activities reached 26.003 billion yuan, 1.33 times the net profit, indicating solid cash quality.

While maintaining steady growth, Haier Smart Home actively rewards shareholders by increasing the dividend payout ratio from 48% in 2024 to 55% in 2025, with plans to raise it to 60% over the next three years. Additionally, Haier Smart Home announced a new share repurchase plan, intending to spend 3 to 6 billion yuan to buy back shares.

Breaking boundaries and reshaping the industry landscape, multiple brands continue to lead domestically

Facing challenges such as shrinking domestic demand and intensified industry competition, Haier Smart Home has broken industry and sector boundaries by developing new ecosystems like large kitchens and large HVAC systems, building new capabilities to create the best full-scenario user experience. In the large kitchen ecosystem, Haier refrigerators maintain a market share of 47.7%, continuing to lead and expand its advantage; Haier built-in kitchen appliances, including range hoods, rank first in sales; drawer dishwashers also hold the top share. In the large HVAC ecosystem, Haier’s household air conditioners saw a 14.8% increase in global sales, leading the industry; Haier commercial air conditioners hold the top share across multiple categories, achieving double-digit high growth against the trend; Haier water heaters account for 32.5% of the market, ranking first in the industry. Additionally, Haier washing machines hold a 47.4% market share, further increasing by 2 percentage points.

On the other hand, Haier Smart Home seizes new opportunities in artificial intelligence and the silver economy, expanding into industries like household robots and smart healthcare, opening new growth spaces. At this year’s AWE in Shanghai in March, Haier Smart Home launched three major categories of robots, showcasing the deep integration of smart appliances and robots, advancing “无人家务” (unmanned household chores) and “智慧照护” (smart care).

Furthermore, Haier Smart Home leverages multiple brands working together to precisely target and deeply serve different user groups, continuously strengthening its competitive barriers. Among them, Casarte has ranked first in the high-end segment for ten consecutive years, achieving double-digit growth in 2025. Leader drives product innovation based on user insights; after launching the lazy three-tube washing machine, sales exceeded 300,000 units, pushing brand revenue past 10 billion yuan for the first time, a 30% increase. Haier’s online and offline market shares remain first, and this year at AWE, it debuted the highest L4-level smart home system Seeker, setting a new standard for whole-house smart technology.

Overseas revenue increased by 8.3%, with all regions leading

Compared to companies focused on export trade, Haier Smart Home, with its higher degree of globalization, is more affected by geopolitical factors, especially as the US and other overseas markets continue to impose higher tariffs on home appliances in 2025, including additional tariffs on Chinese white goods. However, through its established supply chain systems in major global markets years ago, Haier Smart Home has achieved better-than-industry growth. The financial report shows that overseas revenue in 2025 grew by 8.3% year-on-year.

Meanwhile, all overseas regions are leading in their respective markets. In the US, despite ongoing tariff and policy changes, Haier’s high-end brand revenue still grew by 7% year-on-year, maintaining the industry’s top position for four consecutive years; in Europe, revenue increased by 19.9%, with Chinese companies holding the largest share of white goods; in Australia and New Zealand, Haier and Fisher & Paykel remain the top local white goods brands; in Japan, revenue grew by 10.3%; in emerging markets, Haier’s revenue in Southeast Asia, South Asia, and the Middle East & Africa increased by 13.4%, 23.2%, and 55.8%, respectively.

In 2025, Haier Smart Home will continue to expand its global supply chain, develop emerging markets, and enhance overseas digital platform capabilities. It has launched 12 new projects globally, including new factories for GE Appliances in the US, refrigerators in Egypt, and others in Thailand and Jiaozhou, which are progressing smoothly. These strategic investments will support sustained overseas growth.

Embracing AI and digital transformation to continuously improve efficiency and user experience

The steady growth of Haier Smart Home is also driven by the global implementation of AI and digital transformation. In 2025, it built a comprehensive customer platform and user lifecycle experience management platform, making business operations easier and improving user experience. The enhancement in operational efficiency and user experience led to a 0.23 percentage point reduction in overall expense ratio compared to the previous year.

Specifically, in customer empowerment, the integrated warehouse platform shortened transaction links and reduced inventory pressure. For example, in the air conditioning sector, dealer sales revenue increased by over 130% year-on-year, with inventory turnover efficiency improving by more than 50%. In terms of user experience, products are delivered directly to users, with full transparency in the purchase, delivery, and installation processes. By 2025, direct delivery orders accounted for 57%, with 1,944 districts covered by 24-hour service; the two-hour delivery and installation rate increased to 83%, significantly improving fulfillment timeliness and service quality. On the supply chain side, inventory turnover days were reduced by 0.9 days year-on-year, and digital restructuring of logistics networks significantly optimized overall logistics costs.

In 2026, facing fierce global competition and multiple uncertainties, Haier Smart Home will fully embrace AI and digital transformation, strengthen large HVAC business, accelerate development in healthcare and robotics, and continue to build a user-centered platform service-oriented tech ecosystem, further unlocking new growth potential.