Boeing Stock (NYSE:BA) Slides Despite Huge New Order

So yesterday, we discovered that aerospace stock Boeing BA -2.18% ▼ lost out on a deal in China. China Eastern decided to buy from Boeing’s chief rival, Airbus EADSY -3.02% ▼ . This was oddly enough to send Boeing shares up, so it should not surprise anyone to find the opposite proved true as well. Boeing landed a deal with Korean Air for 103 aircraft, and Boeing shares lost just over 2% in Thursday afternoon’s trading.

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Korean Air planned to buy 103 Boeing aircraft, and with a pretty long delivery window, too. The planes are expected between 2026 and 2039, so Boeing will need to deliver an average of about eight planes a year to fill the order. The order breaks down as 50 737-10s, 25 787-10s, eight 7778Fs, and 20 777-9. Those two will likely be delivered toward the end of the agreement.

All told, the order added up to a combined total of $36.2 billion based on 2025’s prices, reports noted. Given that the Chinese order added up to only about $15.8 billion in value, it looks like Boeing came out very much ahead in the end.

But Not All Was Well

Sadly, there was some bad news to go along with this, as it turns out Emirates is not interested in the 737 MAX jet at all. The reason, however, is actually perfectly rational. The 737 MAX delivers in a big way on one key problem: it works wonders for short- and medium-haul operations. But Emirates has put its focus on long-haul operations, which makes the 737 MAX the best tool to solve a problem that Emirates does not have.

This does, however, open Emirates up for the 777X, which it has already reportedly placed orders for. It has also put in orders for the Airbus A350. Both of these, reports note, are high-capacity models geared toward long-range flights, and that is exactly the path that Emirates wants to take. Emirates’ sister airline, flydubai, is a much better alternative, and is already running a single-type Boeing fleet.

Is Boeing a Good Stock to Buy Right Now?

Turning to Wall Street, analysts have a Strong Buy consensus rating on BA stock based on 13 Buys and one Hold assigned in the past three months, as indicated by the graphic below. After a 11.45% rally in its share price over the past year, the average BA price target of $280.27 per share implies 43.57% upside potential.

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