Wu said that Aave Labs has released the "Aave Will Win Framework" governance proposal, which plans to allocate 100% of all revenue from Aave branded products (including aave.com, Aave App, Aave Card, Aave Pro, Aave Kit, and Aave Horizon) to the Aave DAO treasury. They also commit to developing only Aave-related products and no longer retain product revenue; additionally, they request the DAO to provide $25 million in stablecoins and 75,000 AAVE tokens (linear unlock over 4 years) as operational funds for 12 months, along with approximately $17.5 million in product growth and development incentives (including milestone payments for Aave App, Aave Pro, Aave Card, and Aave Kit). The proposal also suggests establishing brand and intellectual property protection mechanisms, quarterly financial and KPI disclosure systems, and emphasizes that Aave V4 and the new revenue model will further increase DAO income. If the community approves, it will proceed to Snapshot and on-chain AIP execution processes.

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