Haidilao's revenue in 2025 is projected to reach 43.225 billion yuan, with more than 200 themed store renovations, and some product decision-making power delegated to regional managers.

On March 24, Haidilao released its 2025 full-year results. According to the announcement, in 2025 Haidilao achieved revenue of 43.225 billion yuan, up 1.1% year over year. At the same time, the group’s diversified businesses continued to scale up. Revenue from the delivery business was 2.658 billion yuan, up 111.9%; other restaurant operating revenue reached 1.521 billion yuan, up 214.6%.

According to the announcement, in 2025 Haidilao operated a total of 1,383 restaurants, including 1,304 self-operated stores and 79 franchised stores. In addition to the main brand, the company continued to advance new brand rollouts in multiple sub-sectors such as seafood barbecue, sushi, hot pot, and Chinese-style fast food. By the end of 2025, aside from the Haidilao brand, the company operated 20 catering brands, totaling 207 restaurants.

To cater to the characteristics of different commercial districts and various segmented customer groups, the group built store models including fresh-cut shops, late-night snack stores, parent-child stores, and pet-friendly stores. By the end of 2025, it had cumulatively completed upgrades of more than 200 featured themed stores. Among them, fresh-cut shops and late-night snack stores had already achieved nationwide layout in key cities. The orderly rollout of scenario-based stores such as parent-child, pet, and community-based concepts effectively enhanced the brand’s penetration in stock markets and customer stickiness.

Driven by factors including changes in table-turn rate and adjustments to innovative operating models involving products and scenarios, Haidilao’s profit for the year, core operating profit, table-turn rate, and number of customers served fluctuated somewhat compared with the prior year. According to the announcement, Haidilao’s core operating profit in 2025 was 5.403 billion yuan, down 13.3% year over year; net profit was 4.042 billion yuan, down 14.0% year over year. The overall table-turn rate of self-operated Haidilao restaurants was 3.9 times per day. The company served more than 380 million customer visits during the year, with average customer spending of 97.7 yuan.

In terms of the product matrix, Haidilao has built a “national + regional” dual-wheel product launch mechanism. During the year, the company created a “fresh-cut” lineup of meat dishes, and has already introduced several categories including fresh-cut seafood, fresh-cut beef, fresh-cut chicken, and fresh-cut pork. At the same time, it adheres to a seasonality-based updating mechanism to ensure product supply aligns with seasonal demand. Strategically, the group delegated part of product decision-making authority to regional divisions to enhance regional product localization and matching capabilities. By the end of 2025, regional featured products had cumulatively exceeded 100 varieties, covering all categories including soup bases, dishes, side items, and desserts.

The announcement also mentioned that in 2025 Haidilao restructured the rules for its Ruby Pomegranate Plan and formed a dual incubation mechanism consisting of the “Chef at the Helm” and the “People’s Kitchen.” Among them, the “Chef at the Helm” system focuses on employees starting their own businesses, while the “People’s Kitchen” system is geared toward project incubation led, planned, and driven by the headquarters.

Haidilao said it hopes to unlock internal entrepreneurial potential through the “Chef at the Helm,” and to promote market coverage across multiple product categories and multiple levels of the market through the “People’s Kitchen,” further improving the efficiency of coordinated development among entrepreneurial projects. In addition to the Haidilao brand, the group has currently established a presence across multiple sub-sectors such as seafood barbecue, sushi, Western-style light meals, hot pot, and Chinese-style fast food.

In the delivery business, the company has completed the layout of more than 1,200 delivery outlets nationwide and entered into cooperation with major delivery platforms. Meanwhile, it continues to develop new products that are more suitable for delivery scenarios, optimizes the delivery business operating mechanisms, and supports other brands under the Ruby Pomegranate Plan to try delivery business operations. The announcement also states that the Haidilao brand has gradually formed a “dine-in + delivery” dual-wheel driven pattern. The delivery business has become an important pillar for revenue growth for this group and will further support the group’s high-quality development in the future.

(Corporate announcement)

(Editor: Lin Chen)

Keywords:

                                                            Haidilao
                                                            Catering/Restaurants