Tsingtao Brewery's revenue in 2025 increased by 1.04% to 32.473 billion yuan, with sales of mid-to-high-end and above products rising by 5.2%.

On March 26, Tsingtao Brewery released its 2025 financial report. It disclosed that the company’s revenue grew by 1.04% to 32.473 billion yuan last year, with net profit attributable to shareholders increasing by 5.6% to 4.588 billion yuan. Product sales reached 7.648 million kiloliters, a year-on-year increase of 1.5%.

Image source: Screenshot of corporate announcement

The report mentioned that the company has implemented refined operations in the traditional advantageous market along the Yellow River, further solidifying its market position, with market share and profitability continuously consolidated and improved. The development effect of the northern market has become increasingly evident. In the southern market, through positive accumulation, the company has continuously optimized and upgraded its product structure, focusing on regional and channel breakthroughs to achieve quality development.

In overseas markets, through product innovation, regional expansion, brand strengthening, model breakthroughs, and strategic upgrades, the company is steadily advancing its “one arc, three wings, multiple points” market layout, achieving local sales in international markets for the first time, with the brand’s international influence continuously increasing.

The company is accelerating the layout of various emerging channels such as online and instant retail, deepening the implementation of innovative operating models like “fresh delivery,” with online channels experiencing sales growth for 13 consecutive years.

The company is speeding up the implementation of Tsingtao Beer’s “1+1+1+2+N” product strategy, promoting brand optimization and product structure upgrades, and accelerating the cultivation of major products and innovative categories.

During the reporting period, Tsingtao Beer’s main brand achieved product sales of 4.494 million kiloliters, a year-on-year increase of 3.5%; products in the mid-to-high-end category achieved sales of 3.318 million kiloliters, a year-on-year increase of 5.2%. Tsingtao Beer’s classic series, white beer, and ultra-high-end series continued to set historical sales records, with white beer experiencing rapid growth.

During the reporting period, the company’s technological innovation momentum continued to be released, with significant achievements in results transformation. It promoted product innovation around new consumer demands, fully upgrading and expanding its product matrix. Multiple new products such as Tsingtao Beer’s “light dry, super dry, whole wheat national trend, whole wheat exquisite, jasmine white beer, cherry blossom white beer, whole wheat dark beer, and hazy IPA” are leading the trends of health, personalization, and diversification in consumption. Tsingtao Beer’s light dry products fill the gap in the low-sugar, low-calorie segmented market while maintaining the classic flavor of Tsingtao Beer.

(Corporate announcement)

(Editor: Lin Chen)

Keywords:

                                                            Tsingtao Brewery
                                                            Beer