Yonghui Supermarket CEO Wang Shoucheng: The strategic direction of Yonghui Supermarket remains unchanged

(Source: Beijing Business Today)

Beijing Business Today reported by (reporter Zhao Shuping) On March 27, at the first annual meeting of Yonghui Superstores’ private-label “Quality Yonghui” for 2026, Yonghui Superstores CEO Wang Shoucheng said that the direction of Yonghui Superstores’ business transformation and adjustment has not changed. It will continue to focus on products, on customers, on employees, and on culture, and will pursue a deeper, more detailed, and more stable path toward quality retail. Currently, Yonghui Superstores has entered the second stage of its business transformation and adjustment, with the goal of “achieving healthy operations” before June 2027.

Wang Shoucheng said that after going through the first stage of transformation and adjustment—“rebuilding the arena,” “overturning the merchandise,” and “reshaping the people”—Yonghui Superstores, after five years, achieved double growth in both same-store customer traffic and sales. In 2026, Yonghui entered the second stage of transformation and adjustment of “refined cultivation,” moving from “getting it done” to “doing it even better.”

According to the introduction, from June 2024 to December 2025 was the first stage of transformation and adjustment. Yonghui Superstores completed a review and optimization of its store network and adjustments to its operating model, focusing on changes in sales-floor space, merchandise distribution models, compensation and benefits, and other areas, reshaping the quality of store operations and the consumer experience.

Starting in 2026, Yonghui Superstores officially entered the second stage of transformation and adjustment, conducting refined cultivation of its existing transformation-and-adjustment stores, with the goal of “achieving healthy operations” before June 2027.

At the annual meeting site, Yonghui Superstores’ vice president and Chief Product Officer Yu Xianping said that Yonghui Superstores, with supply-chain reform as the core lever, is advancing the “centralization of products” strategy. Together with leading brands, it co-created the “Yonghui Custom” series. During the 2026 Spring Festival period, it achieved strong market performance. In addition, Yonghui Superstores’ private-label “Quality Yonghui” launched nearly 60 SKUs in 2025, and Spring Festival holiday sales rose more than 70% year-on-year on a month-over-month basis. In the future, Quality Yonghui plans to build 500 billion-level single products and aims to achieve a target where the share of private-label sales reaches 40%.

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