600600, planning to distribute dividends exceeding 3 billion yuan!

On the evening of March 26, Qingdao Beer (600600) disclosed its 2025 annual report.

During the reporting period, the company achieved a product sales volume of 7.648 million kiloliters, a year-on-year increase of 1.5%; achieved operating revenue of RMB 32.47 billion, a year-on-year increase of 1%; and achieved a net profit attributable to shareholders of the listed company of RMB 4.59 billion, a year-on-year increase of 5.6%. The profit distribution plan for 2025 disclosed on the same day shows that the company intends to distribute a cash dividend of RMB 2.35 per share (including tax) to shareholders, with a total cash dividend of approximately RMB 3.206 billion (including tax), and the annual cash dividend accounts for 69.87% of net profit.

Qingdao Beer has 56 wholly-owned and controlled beer production enterprises in China, as well as 2 joint and cooperative beer production enterprises, distributed across 20 provinces, municipalities, and autonomous regions in the country, holding a leading position in the domestic beer industry in terms of scale and market share. The Qingdao Beer produced is the most well-known Chinese brand in the international market, marketed in over 120 countries and regions worldwide.

During the reporting period, facing challenges such as the adjustment and recovery of social consumption demand and the pressure on beer consumption growth, Qingdao Beer solidly promoted high-quality development, making steady progress in its beer business. During the reporting period, the company focused on “new products, new channels, new demographics, new scenarios, new demands” to expand incremental space, innovate institutional mechanisms and market operation models, optimize resource allocation, and continue to deepen and explore domestic and overseas markets.

Specifically, the traditional advantage market along the Yellow River implemented refined operations, further solidifying its market advantage position, with market share and profitability continuously consolidated and improved, while the development effect in the northern market became increasingly evident. The southern market achieved quality development through positive accumulation, continuously optimizing and improving product structure, focusing on regional and channel breakthroughs. In overseas markets, through product innovation, regional expansion, brand strengthening, model breakthroughs, and strategic upgrades, the company steadily advanced the “one arc, three wings, multiple points” market layout, achieving local production and sales in international markets for the first time, with the brand’s international influence continuously enhancing.

During the reporting period, the main brand of Qingdao Beer achieved a product sales volume of 4.494 million kiloliters, a year-on-year increase of 3.5%; products above the mid-to-high end achieved sales of 3.318 million kiloliters, a year-on-year increase of 5.2%. Sales of products from the Qingdao Beer classic series, white beer, ultra-premium series, and others continued to reach historical highs, with white beer experiencing rapid growth, ranking first in the industry’s white beer category.

In 2025, “Qingdao Beer” maintained its position as the top brand in the Chinese beer industry with a brand value of RMB 280.355 billion, ranking among the world’s top 500 brands. The total value of brands owned by the company, such as “Qingdao Beer” and “Laoshan Beer,” has exceeded RMB 463.3 billion, forming a product matrix covering 9 major series and over 100 categories, with brand recognition and reputation leading in the industry.

Qingdao Beer’s disclosed business plan shows that the company will continue to implement the brand strategy of Qingdao Beer as the main brand + Laoshan Beer as the national secondary brand, continuously promoting product structure optimization and upgrading to drive brand development through products. The company is committed to implementing the “1+1+1+2+N” product strategy, concentrating resources to strengthen key products such as “classic, pure draft, white beer,” accelerating the cultivation of new tracks such as “whole grain, fresh, zero sugar light card, craft beer, non-alcoholic and low-alcohol,” and achieving comprehensive product coverage across multiple categories and channels to meet diverse consumer demands.