Oriental Zhenxuan's first offline store opens in April, with self-operated products accounting for about one-third.

K-LinePoet · 2026-04-02T01:53:21+00:00

Recently, Yu Minhong revealed during a live broadcast that Dongfang Zhenxuan's first offline store will open in Beijing in April. He also stated that after standardizing the first store, new offline teaching centers of New Oriental across the country will open a batch of Dongfang Zhenxuan offline stores. In the product layout of the offline stores, self-operated products account for about one-third, with the remaining products being high-quality goods from various regions across the country. (Jiemian News)

K-LinePoet

2026-04-02 01:53:21

Recently, Yu Minhong revealed during a livestream that the first offline store of Oriental Select will open in Beijing in April. He also said that after the first store is standardized, New Oriental’s offline teaching sites nationwide will roll out Oriental Select offline stores in batches. In the product layout of the offline stores, self-operated products account for about one-third, and the remaining products are high-quality items from across various regions in China. (Jiemian News)

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