Heilongjiang releases 40 new policies to support financial assistance for consumption

People’s Finance and News, April 2, according to Heilongjiang Daily. On April 1, the Heilongjiang Branch of the People’s Bank of China and the Heilongjiang Provincial Department of Finance jointly held a special press conference on “Strengthening Financial-Fiscal Coordination to Boost and Expand Consumption.” They rolled out a one-stop service QR code for “Longjiang Consumption Code Loan” and 《40 New Measures for Financial Support to Consumption in Heilongjiang Province》（hereinafter referred to as 《40 Measures》）。 This is intended to inject strong momentum into Heilongjiang’s consumer market. 《40 Measures》 focuses on three major goals: upgrading service consumption, ensuring elderly care needs, and improving personal consumption quality. It features four highlights: “low,” “fast,” “flexible,” and “precise.” It will integrate high-quality products from dozens of financial institutions across the province, covering multiple areas such as elderly care, everyday personal consumption, automobile installment plans, and more. It will precisely address the current consumer field’s “urgent and pressing needs,” and with comprehensive, multi-tier policy support, it will stimulate the vitality of Heilongjiang’s consumer market.