Alibaba's first trendy toy flagship store opens in Beijing, launching three proprietary trendy toy IPs.

K-LinePoet · 2026-04-02T05:18:48+00:00

Alibaba's offline trendy toy collection store "Lucky Loop" opened in Beijing on January 31. Located near popular young fashion women's brands, the store features a variety of popular and overseas trendy toy IPs, including blind boxes, figures, and other categories. It also showcases three upcoming proprietary trendy toy IPs from Alibaba.

K-LinePoet

2026-04-02 05:18:48

Abstract generation in progress

Reporters learned that Alibaba’s offline collectible toy pop-up and retail store “好运连得LUCKY LOOP” opened on January 31 in Beijing. The store is located in the sunken plaza of The Box’s outward-facing, young-power center, an area driven by younger customer groups, and is adjacent to a store of “BASEMENT FG,” a clothing brand focused on young, trendy women’s apparel. A Beijing Business Today reporter’s on-site visit found that the store is positioned as a comprehensive collectible toy collection store, rather than a single-IP store. It features market-popular IPs such as TNT’s “Zoraa” and Qimengdao’s “Wakuku,” and also includes overseas collectible toy IPs such as “Fuggler,” covering multiple categories including blind boxes, trend-setting figurines, and cultural and creative merchandise. The store also showcases three collectible toy IPs of Alibaba that are set to be released: Nooobit, Penny, and Hoya. (Beijing Business Today)

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