Reporting on Chongqing’s Financial Human Resources Service Industrial Park: How Jiangbei嘴’s “Talent Engine” Brings Talent to Western China’s Financial Center?

(CNS) March 27, Chongqing—Topic: Visiting Chongqing’s Financial Human Resources Service Industrial Park: How does Jiangbeizui’s “talent engine” help attract talent to build a Western financial center?

By Zhang Jiwens

Order an iced Americano at a coffee shop, buy a steaming hot breakfast at a convenience store—in the early morning, as you step into Chongqing Jiangbeizui Financial City, where financial institutions are concentrated, young people with light steps and cheerful conversation are starting their new workday.

Data show that during the “14th Five-Year Plan” period, Chongqing’s financial industry continued to grow in scale. The number of banking, securities, and insurance financial institutions reached 457, and its asset scale exceeded 9.5 trillion yuan. Renminbi deposit and loan balances were 6.04 trillion yuan and 6.39 trillion yuan, respectively, and the effectiveness and quality of financial services to the real economy improved significantly.

In one corner of this fertile ground, the Chongqing Financial Human Resources Service Industrial Park, authorized and built by the Chongqing Human Resources and Social Security Bureau and supervised by the Human Resources and Social Security Bureau of the Liangjiang New Area, is quietly growing into a “talent engine” for regional development.

Photo shows the Jiangbeizui sub-park of the Chongqing Financial Human Resources Service Industrial Park. Photo by Zhang Jiwens

As you walk into the 2,200-square-meter space of the Jiangbeizui sub-park of the Chongqing Financial Human Resources Service Industrial Park, all kinds of enterprises—executive search firms, training providers, assessment and evaluation services, and outsourcing companies—each have their own areas. There is no sense of detachment between “landlord” and “tenant”; instead, there is a deeply collaborative atmosphere—like partners.

“Since the park opened in 2023, it has been fully booked. Currently, more than 40 companies have moved in both offline and online. We have introduced 4 of the nation’s top 100 human resources service firms, including CITIC (Zhongzhi) and Rightful (Ruishifangda).” Huang Rui, head of the park’s operating entity, said the industrial park consists of three physical sub-parks: the Jiangbeizui sub-park, the Wulidian sub-park, and the Tieshanping Western Financial Training Center. With a total area of about 1.8 million square meters? (should be 18,000 square meters), it has generated cumulative revenue exceeding 7.5 billion yuan, serving nearly 300 financial institutions and nearly 4,000 financial professionals.

To turn “a source of talent” into “a steady, long-lasting flow,” the park proposes a “three-fulls” concept across the entire industrial chain, across the full life cycle, and across all categories of talent—providing enterprises with one-stop human resources services. In terms of mechanism development, the park has established cooperative relationships with the Jiangbeizui Postdoctoral Innovation and Entrepreneurship Park, postdoctoral workstations, and the Financial Research Institute. Relying on the enterprises settled in the park, it brings in and trains financial talent for Chongqing, while also maintaining regular communication with more than 100 key financial institutions, issuing 16 service lists, and providing tailored solutions to the real human-resources issues faced by financial institutions.

“Choosing to settle in Jiangbeizui, besides valuing its ‘move-in ready’ hardware and its good location, we value the park’s brand ‘endorsement’ even more.” Wang Yongzhou, head of Chongqing Jiadi Huizhi Human Resources Service Co., Ltd., an executive search firm that has moved into the park, said that policy briefings and matchmaking events organized by the park on a regular basis not only build a platform for understanding market dynamics and facilitating interaction and exchange, but also give enterprises more opportunities to “go global.”

“Chongqing has abundant talent reserves, with a solid foundation in featured industries such as manufacturing and electronic information. As a nationally franchised human resources company, the growth advantages are quite obvious after coming here.” Yao Xiaolong, regional head for Southwest China of Zhito Talent Group (Zhitong Talent Group), said that the executive search industry especially depends on the stability of its teams and their continued deep cultivation. After rooting in Chongqing, the team’s average onboarding time exceeds 3 years. Employees are willing to stay; focusing on their specialties, they work steadily and do their jobs well in their fields. This stability is precisely the “cornerstone” that enables the business to go deeper and deliver thoroughly.

Although the park is established around finance, the business map of the Chongqing Financial Human Resources Service Industrial Park has long had no boundaries. With the Liangjiang New Area moving toward administrative institutionalization, the park not only enjoys Jiangbeizui’s advantages in the financial industry, but also leans on multiple clusters of advanced manufacturing and modern services with annual output values in the hundreds of billions and over a trillion. The diversification of this industrial structure naturally creates diversified demand for human resources services.

“From automakers to parts companies, the whole industrial chain is hiring.” Yao Xiaolong proposed that Chongqing’s intelligent connected new energy vehicle industry has taken off in recent years, and chain-leading enterprises such as Seres and Changan have driven large talent demand across the upstream and downstream. Wang Yongzhou also confirmed that the company’s executive search business has expanded widely into industry lines including new energy vehicles, energy, minerals, and intelligent manufacturing. “Now we’re doing more overseas projects; demand for professional, functional, and managerial talent is strong. This is an important incremental market.”

According to the plan, this year the industrial park will organize more than 10 themed events such as going out to attract talent, policy briefings, and capability-improvement training, and it will gradually build innovative modules such as an ecosystem for financial talent, a long-term talent-attraction IP called “Gold Seed (Jinzhongzi),” and a smart innovation space at postdoctoral workstations.

“We hope we can truly build a ‘first stop’ in Chongqing for financial professionals and all kinds of high-level talent to seek jobs.” A related official from the Human Resources and Social Security Bureau of the Liangjiang New Area said they will continue to play their three cards—events, resources, and cooperation—so as to create a first-class international talent ecosystem for financial professionals and entrepreneurship, with a more open and inclusive environment for finance and startups, attracting more talent for the construction of the Western financial center. (End)