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Business Buzz: Ford’s MLB deal shows why brands are still betting big on live sports
Ford Motor Company has entered a multiyear exclusive partnership with Major League Baseball, becoming the league’s official automotive partner. This deal highlights why brands continue to invest heavily in live sports, which are seen as one of the most reliable ways to reach a mass audience in an increasingly fragmented media landscape. The partnership extends beyond major league events to include Minor League Baseball and Little League, reinforcing Ford’s brand and supporting community youth programs.